Minute Maids 75th anniversary commemorating a rich history and looking ahead toward an exciting future. They pride themselves on their history of providing quality products to families around the world.Desired audience is that of the same throughout Minute Maids history. I want to target a young audience and an older audience. Minute Maid has no limit to their audience and I want to keep it that way. I rebranded Minute Maid to increase the relevancy in order to make the company more competitive with more modern branding.